English is tricky (aka “The Unconscious Customer” or “Are you conscious of your conscience?”)
I was reading about H&M’s environmental and socio-economic awareness (steady on!) which they’re running under the banner H&M Conscious. The first heading of their “Conscious Actions Highlights from 2012” PDF (found in their “highlights from 2012” link) reads: “Commitment One: Provide fashion for conscious customers”…